- Help allocate budget based on business goals and real-time data inputs, improving the channel predictability and reactivity, and making sure our SEM investment and efforts are aligned with each event category, from Professional Sports to Theater and Concerts
- Help teams (SEM, Engineering, Analytics, MOPs) prioritize their work in line with the business priorities, as informed by Growth leadership
- More granularly, identify and drive near-term opportunities in line with our business priorities and in response to new data/learnings - new audiences, new languages, underinvested event categories etc.
- Partner with analytics and engineering to drive longer term initiatives that could unlock large growth (e.g. lifetime value bidding with predictive models…)
- Scale wins and learnings quickly by tightening the feedback loop between paid search strategy (account structure rebuild and bidding approach) and automation engineering
- Accelerate collaboration between teams (e.g., SEM team and R&D) by embedding myself within each team's workflows and leading discussion in public channels
- Formulate a clear roadmap for the SEM program, with clear timelines as well as learning objectives for each team member
- Stay abreast of any new ways of using SEM or even new search usages (e.g. AI Max ; Open AI)
- Drive a culture of operational excellence and continuous improvement in the team and with SEM partners
- 7+ years of working experience, with at least 2+ years in SEM specifically
- 2+ years experience in people management
- Analytical or scientific background, comfortable self servicing your reports and analyzing data directly
- Adaptability: can adjust your ways of working as new tools & methods become available. The SEM team is in the middle of a complete revamp where ways of working are completely different than just a year ago
- Creative problem solving: you love tackling complex problems, breaking down into actionable parts and explaining clearly the implications and the solutions
- Equity stake
- Flexible work environment, allowing you to work as many days a week in the office as you'd like or 100% remotely
- A WFH stipend to support your home office setup
- Unlimited PTO
- Up to 16 weeks of fully-paid family leave
- 401(k) matching program
- Student loan support resources
- Health, vision, dental, and life insurance
- Up to $25k towards family building and reproductive health services
- Gender-affirming care support program
- $500 per year for wellness expenses
- Subscriptions to Headspace (meditation), Headspace Care (therapy), and One Medical
- $120 per month to spend on tickets to live events
- Annual subscription to Spotify, Apple Music, or Amazon music
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