Senior SEM Specialist

About the position Revisible, a vSplash brand, helps small businesses get found and recommended across Google, local platforms, and AI-driven search. We partner with SMBs across the U.S. and India to improve online visibility, strengthen local presence, and generate customer demand through search and digital marketing. Responsibilities • Build and manage Google Ads campaigns across Search, Performance Max, and Demand Gen. • Run Meta campaigns across Facebook and Instagram — lead gen, retargeting, and traffic. • Maintain separate campaign structures, keyword strategies, and bidding logic for India and the US. • Create and optimize ad copy for India and U.S. audiences. • Own budget allocation across platforms and markets, shifting spend based on performance data. • Work with the sales team to define qualified leads and optimize campaigns toward that definition. • Review lead quality feedback regularly and adjust targeting, messaging, and offers accordingly. • Identify which segments, keywords, and creatives produce leads that convert and prioritize those signals. • Own conversion tracking across Google Ads, Meta Ads, GA4, and Google Tag Manager. • Implement offline conversion imports so platforms optimize on actual sales, not just form submissions. • Identify and resolve tracking gaps proactively. • Use automation and AI-assisted workflows to improve reporting, analysis, testing, and optimization efficiency. • Run structured tests on copy, creative, audiences, landing pages, and bid strategies — document findings and actions taken. • Manage negative keyword lists and audience exclusions to control wasted spend. • Produce weekly and monthly reports on spend, leads, and cost-per-lead by market and platform. • Work with SEO, content, website, and sales teams on integrated acquisition efforts. • Recommend landing page and conversion improvements based on campaign data. Requirements • 5+ years of hands-on experience managing Google Ads and Meta Ads for lead generation, preferably for digital services, SaaS, agencies, or local businesses. • Hands-on experience with campaigns in both India and the US. • Proficient in conversion tracking: Google Tag Manager, GA4, Google Ads conversion actions, Meta Pixel, and Meta CAPI. • Ability to write effective ad copy for India and U.S. audiences • Comfortable with CPL analysis and independent spend decisions. Nice-to-haves • Familiarity with SEO, Local SEO, AEO, GEO, or Google Business Profile • Landing page optimization or CRO background • Zapier, Make, or Apps Script for workflow automation • CRM familiarity • Google Ads certification Benefits • Full campaign ownership across two markets from day one. • Direct visibility into sales outcomes — not just pipeline metrics. • Exposure to India and US market dynamics within a single specialist role. • Work at the intersection of paid search, local SEO, and AI-driven discovery. • Growth path into broader performance marketing and digital acquisition roles within vSplash.