Company: General Mills
Job description: Job Description:General Mills seeks a highly accomplished Senior Omnichannel Customer Manager to lead omnichannel execution and accelerate digital strategic planning with Walmart, Inc. This pivotal role requires a digital commerce expert to spearhead our Walmart e-commerce strategy, significantly impacting our growth in the rapidly expanding digital landscape. You will be the go-to expert, collaborating with internal teams and Walmart leadership to drive sales and optimize our online presence while streamlining processes and fostering collaboration across the business. Success requires strong relationship-building skills, an agile mindset, and the ability to influence external and internal stakeholders. This is a high-impact, influential position within a newly established and collaborative team. There is an opportunity for people management and further career advancement within General Mills.RESPONSIBILITIES:
- Lead Walmart Digital Strategy: Develop and execute the eCommerce sales strategy for Walmart and Sam's Club, focusing on Walmart.com performance and serving as the subject matter expert. This includes developing and implementing our omnichannel LRP strategy.
- Manage Key Relationships: Cultivate and maintain strong relationships with Walmart buyers, DMMs, VP/SVPs, agencies and internal stakeholders (Senior Customer Managers, Operating Unit teams). You will be a key player in shaping our digital presence and influencing key decisions.
- Data-Driven Optimization: Leverage data (Luminate, GMI SCANR) to inform strategic decisions, drive thought leadership with Walmart, and partner with internal teams to optimize eCommerce commercial plans.
- Cross-Functional Collaboration: Collaborate effectively across multiple internal teams (including Supply Chain, Sustainability, Brand, Finance) and participate in key Walmart Inc. meetings (Customer Focused Planning, regional leadership meetings, etc.).
- Team Leadership & Mentorship: While managing a small team (currently one direct report, with opportunity for expansion), you will mentor and guide colleagues, fostering a collaborative and high-performing culture.
- Drive Digital Growth: Your primary focus will be on increasing digital share and driving overall growth within the Walmart digital channel. This is a critical role in a rapidly evolving market.
- Culture: Must bring a team-first mindset! General Mills prides itself on Doing the Right Thing, All the Time. Join our fast-paced, highly accountable, successful Walmart Inc. Strategy Team. Your manager is ready to Win as a Team and support your success as you join our organization!
- 8+ Years of Relevant Experience & Bachelor's Degree: 8+ years of experience in sales, marketing, category management, shopper/consumer insights, customer-facing account management, analytics, or trade funding. Strong analytical skills and experience building compelling selling stories using data are required. A Bachelor's degree is also required.
- Exceptional Digital Commerce Expertise: Proven success driving results within a major retail e-commerce ecosystem, coupled with a unique skillset ideally gained from a leading retailer (Walmart Connect, Sam's Club, Amazon, etc.) or top-tier agency/consulting firm. This specialized expertise is crucial to fill a gap within our team.
- Omnichannel Strategy & Execution: Extensive experience developing and implementing omnichannel strategies, translating them into impactful sales and marketing initiatives. Adept at navigating the digital shelf, search optimization, and retail media.
- Cross-Functional Collaboration: A collaborative leader capable of effectively coordinating efforts across various teams, including customer, sales, marketing, shopper, and supply chain functions.
- Strategic Leadership & Influence: This role offers significant influence and impact within a collaborative environment, requiring experience coaching and developing teams to enhance digital capabilities. While managing a small team (one direct report), the focus is on strategic contributions and influencing both customers and internal stakeholders.
- Strategic & Data-Driven Decision Making: Demonstrated advanced strategic thinking, planning, financial management, and influencing skills, coupled with proficiency in leveraging data (e.g., Scintilla, digital shelf data, media performance) to extract actionable insights and drive strategic direction. A self-motivated, detail-oriented individual who thrives in fast-paced environments is ideal.
- This role is based in Bentonville, AR, and not open to remote candidates.
- In addition to being relocation eligible, the option of a site visit will be offered to all candidates who are selected for an interview to explore the area and connect with the broader Walmart team in person.
Expected salary: $124200 - 186400 per year
Location: Bentonville, AR
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