SocialPilot is on the lookout for someone who will be responsible for owning and implementing end-to-end strategies to improve the conversion rates from our website and marketing campaigns across different paid and organic channels.
The ideal candidate would use a data-driven approach to identify areas of improvement, design and execute structured experiments on a regular basis, and develop a robust CRO process to scale the efforts.
This role is full-time - Remote, India
What You Will Do
- Analyze marketing, product, and revenue data to surface insights, identify opportunities, and translate findings into clear recommendations.
- Build on-demand reports and analyses covering funnel performance, cohort behavior, campaign performance, and partnership tracking.
- Design and run A/B, split, and multivariate experiments across landing pages, signup flows, pricing, onboarding, chatbots, pop-ups, and lifecycle emails.
- Use AI tools to speed up analysis, reporting, experimentation, and day-to-day marketing workflows.
- Explore growth opportunities across the funnel and GTM motion. Bring back hypotheses backed by data.
- Support affiliate and partnership initiatives, including performance tracking, partner reviews, and program improvements.
- Collaborate with copywriters, designers, developers, SEO, paid, content, and product marketing teams to scope and ship experiments without becoming a bottleneck.
- Maintain a clear backlog of experiments and opportunities tied to KPIs.
- Produce crisp deliverables, including experiment briefs, opportunity memos, weekly and monthly reports, and insight decks.
What You Are Like
- 4 to 5 years of experience in B2B SaaS marketing, growth, or analytics roles.
- Proficient in using AI tools to accelerate analysis, content, reporting, and marketing workflows.
- Strong in data analysis and insight generation. Comfortable pulling data, running cohort and funnel analyses, and turning numbers into clear recommendations. Working knowledge of SQL is expected.
- Hands-on experience designing and running A/B, split, and multivariate tests end-to-end.
- Some experience with affiliate or partnership marketing. Familiar with how partner programs work and how they tie to revenue.
- Solid understanding of the SaaS business model and the PLG motion, including trial-to-paid mechanics, activation, MRR, churn, LTV, CAC, and payback.
- Good grasp of GTM and how product, marketing, and partnerships fit together.
- Proficient in GA4, Mixpanel, GTM, and Metabase. Understands tracking and attribution setups, even if not implementing them.
- Self-starter who can take a vague problem, scope it, dig in, and come back with answers.
- Excellent written and verbal communicator. Comfortable in fast-paced, ambiguous environments.
About SocialPilot
SocialPilot empowers over 13,500+ agencies and SMBs to manage their social media publishing, analytics, and social engagement while collaborating with their team and clients.
We’re a high-growth bootstrapped B2B SaaS company with healthy profitability and a solid runway.
SocialPilot is nominated as one of the 5 startups across India for the prestigious Economic Times Startup Awards in the Bootstrap category.
Our impact so far
- Helped 13,500+ marketing agencies and SMBs across the globe
- 5 billion+ social media posts published
- One of the fastest-growing SaaS companies in India as listed by Inc 42
- Ranked as a “Leader” consistently by G2, Capterra, SoftwareSuggest, and TrustRadius
- Nominated as one of the 5 startups across India for the prestigious Economic Times Startup Awards in the Bootstrap category
- Named as the Top 10 Bootstrapped Startups in India
- Consistently ranked as a “Great Product” consistently by G2, Capterra, and TrustRadius
- Officially a Great Place to WorkTM - Certified startup
- Rated by YOUR STORY as the Number 1 social media scheduling tool
What we believe in
- Customer Obsession: We put customers first while making decisions and planning future goals
- Ownership: We believe in taking ownership of areas that we’re working on. We own up to our – successes and failures. Moving the needle matters more than just busywork
- Relentless: When it comes to creation & innovation, we stop at nothing. We might fail at the first attempt, but we rise back fast to try again.
- Nimbleness: We respond rapidly to changing circumstances and customer needs
- Collaboration: Our collaboration efforts extend to our partners and customers along with our internal team. We are stronger together.
Why join SocialPilot?
- Complete transparency on strategy, business metrics, key performance indicators, and major initiatives across the organization
- No micromanagement: Own up your work and be accountable without the need for close supervision.
- Great team: Work with a great team with diverse backgrounds from world-class organizations
- Personal growth: Design a personal learning plan and utilize organizational resources to achieve the goals.
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