Team Leader - Lead Management
Position Title: Lead Management Team Lead
Department: Commercial / Sales
Reports To: Director, Demand Generation LST
Location: Remote (Spain or Italy)
Position Summary
The Lead Management Team Lead is a player-coach who personally qualifies inbound leads while also leading, developing, and holding accountable a team of Lead Management Specialists. This role owns day-to-day team operations, including SLA adherence, CRM data quality, and pipeline accuracy, and serves as the primary escalation point for complex qualification scenarios.
The Team Lead partners closely with Marketing, Application Engineering, Inside and Outside Sales, and cross-functional leadership to drive continuous improvement in lead response, qualification accuracy, and handoff quality. This position is critical to building a high-performing, consistent lead management function and plays a key role in shaping team culture, process, and commercial rigor.
Key Responsibilities
Team Leadership & Development
Lead, coach, and develop a team of Lead Management Specialists, setting clear expectations for performance, quality, and professional growth
Conduct regular 1:1s, team huddles, and performance reviews; provide real-time feedback and coaching on qualification calls, CRM discipline, and customer interactions
Own team scheduling, workload balancing, and coverage planning to ensure SLA commitments are met consistently
Drive onboarding of new team members, including training on qualification frameworks, CRM standards, quoting processes, and escalation protocols
Identify skill gaps and coordinate targeted development, partnering with Sales Enablement and Marketing as needed
Foster a culture of accountability, continuous improvement, and commercial curiosity within the team
Inbound Lead Response & Qualification (Player Role)
Carry a personal lead qualification workload, responding to inbound inquiries via web forms, web chat, and phone within established SLAs
Conduct structured discovery using approved qualification frameworks and convert qualified leads into Opportunities with accurate documentation and owner assignment
Provide budgetary quotes within approved templates and commercial guardrails
Execute structured nurture of inbound leads, including quote reminders and clarifications
Serve as the escalation point for complex or ambiguous qualification scenarios before routing to Sales or Application Engineering
CRM Excellence & Funnel Management
Own team-level CRM data quality, conducting regular audits of lead records, opportunity documentation, quote logs, and disposition accuracy
Monitor and report on team funnel metrics including response times, qualification rates, conversion rates, and disposition accuracy (Won/Lost alignment with Opportunity Owners)
Maintain personal CRM excellence as the standard the team follows
Support Marketing with aggregated feedback on lead quality, campaign alignment, and customer trends
Sales & Marketing Collaboration
Act as the primary liaison between the Lead Management team and Sales, Application Engineering, and Marketing leadership
Escalate complex technical, pricing, or product-fit questions to the appropriate teams and ensure timely resolution
Participate in cross-functional alignment meetings and provide structured feedback on inbound lead quality, recurring customer questions, and process gaps
Partner with Sales Enablement on talk tracks, qualification criteria updates, and competitive intelligence relevant to lead handling
Continuous Improvement & Process Ownership
Identify and implement improvements to response templates, qualification frameworks, routing rules, and escalation protocols
Track and analyze team performance data to surface trends, bottlenecks, and coaching opportunities
Recommend and help implement process changes, tooling improvements, or workflow adjustments to improve speed, quality, and consistency
Document and maintain standard operating procedures for the Lead Management function
Required Qualifications
Education & Experience
Bachelor’s degree preferred (Business, Sales, Marketing, Engineering, or related field)
3–5 years of experience in lead management, sales development, inside sales, or related commercial roles, with at least 1 year in a team lead, supervisory, or senior individual contributor role
Demonstrated experience coaching or mentoring peers in a sales or commercial environment
Track record of meeting or exceeding individual and team performance targets
Skills & Competencies
Strong written and verbal communication skills with the ability to coach others on effective customer communication
High attention to detail and accuracy in CRM usage; ability to enforce data quality standards across a team
Proven ability to manage competing priorities in a fast-paced, high-volume environment
Customer-centric mindset with strong problem-solving and de-escalation skills
Comfortable with performance metrics, reporting, and data-driven decision-making
Organized, dependable, and proactive; leads by example
Fluency in English
Fluency in Spanish and Italian
Preferred Qualifications
Experience with Salesforce CRM, including reporting and dashboard familiarity
Familiarity with life sciences, industrial, or B2B manufacturing environments
Experience building or scaling an inside sales or lead management function
Fluency in additional languages