Job Title: Growth Marketing Specialist
Working Hours: M-F CST
Compensation: $1,200–$1,700/month + performance bonuses based on KPIs; reviews every 90–120 days
About the Company:
We are a mental health company merging top-tier therapeutic care with remote accessibility. Our mission is to make mental health support accessible and effective through both insurance and private-pay clients.
Role Overview:
To own execution across our marketing and referral channels. The primary purpose of this role is to generate a consistent flow of qualified clients entering intake so clinician caseloads can be filled predictably as the practice scales.
This is an execution-first growth role, not a senior strategy, branding, or social-only position. The ideal candidate is comfortable owning paid ads, funnels, and lead generation while producing clear, trust-building marketing assets aligned to women’s mental health.
Due to the nature of our audience and brand focus in women’s mental health, female candidates are strongly preferred.
Campaign Ownership & Optimization
• Take full ownership of all active Google Ads campaigns
• Optimize keyword structure, match types, negative keywords, and campaign segmentation
• Manage bidding strategy and budget allocation across ad groups
• Improve and maintain Quality Scores across active keywords
• Expand and refine keyword coverage across high-intent search clusters (typically 30–40+ keywords across segmented intent groups)
Conversion & Funnel Optimization
• Analyze and improve conversion performance across landing pages and the booking flow
• Identify message mismatches between ad intent and landing page experience
• Recommend and implement landing page improvements to reduce bounce rate and improve conversion rate
• Ensure alignment between keyword intent, ad copy, and destination page
Performance Management
• Monitor campaign performance daily and make proactive adjustments without direction
• Manage $150/day ($4,000–$4,500/month) in ad spend efficiently
• Eliminate wasted spend through search term audits and negative keyword management
• Ensure all keywords and assets are fully eligible and serving, proactively resolving policy limitations or delivery issues
Strategic Execution
• Operate independently by identifying issues, proposing solutions, and executing without step-by-step direction
• Bring data-driven recommendations proactively, not reactively
• Lead decisions on keyword expansion, bid strategy, and campaign structure
• Diagnose performance constraints and present clear resolution plans
• Operate with minimal oversight, without requiring day-to-day direction on optimization decisions
Google Ads Platform Expertise
• Engage directly with Google Ads support to resolve policy limitations, ad disapprovals, and keyword restrictions
• Apply best practices specific to healthcare and therapy-related advertising
• Navigate compliance-sensitive campaign requirements, including health-related advertising policies
Reporting & Communication
Deliver weekly performance reports covering:
• Spend, impressions, CTR, CPC
• Conversion rate
• Cost per consultation
• Total bookings generated
Clearly communicate:
• What is working
• What is not
• What changes are being made next
• Proactively flag issues without waiting for direction
Required Experience
• Hands-on experience independently running Google Ads campaign
• Experience creating and scheduling content using Canva
• Familiarity with Google Business Profile management
• Basic understanding of funnels, lead tracking, and performance reporting
• Ability to work independently from SOPs with minimal oversight
Nice-to-Have
• Healthcare or mental health industry exposure
• Referral outreach or partnership support experience
What Success Looks Like
• Consistent flow of qualified leads entering the intake pipeline
• Marketing-attributed booked intakes increasing over time
• Improved predictability in clinician caseload fill
• Reduced founder involvement in day-to-day marketing execution