Note: The job is a remote job and is open to candidates in USA. Tripadvisor is a leading travel platform, and they are seeking a Search Engine Marketing Analyst to manage multinational marketing campaigns. The role involves analyzing marketing data, optimizing landing pages, and collaborating with teams to enhance SEM strategies.
Responsibilities
- Manage large multinational marketing campaigns
- Identify SEM growth opportunities
- Analyze marketing data to identify actionable insights
- Work collaboratively with data scientists and engineers to improve tools and processes
- Improve and optimize our landing pages to maximize conversion
- Stay abreast of the latest developments in SEM
- Design and analyze tests
- Write compelling adverts
Skills
- Master's degree (or foreign equivalent) in Business Analytics, Economics or related field
- Two years of experience in the job offered or in a Search Engine Marketing Analyst-related occupation
- Managing large multinational marketing campaigns
- Analyzing marketing data to identify actionable insights using advanced SQL and Python
- Identifying SEM growth opportunities
- Designing, running, and analyzing A/B tests
- Writing and executing successful advertising campaigns
- Developing and optimizing campaign diagnostics and pacing dashboards using Tableau
- Translating marketing hypotheses into testable experiments, measuring outcomes, and communicating results cross functionally
Benefits
- Telecommuting permitted up to 100%
Company Overview
Company H1B Sponsorship