Note: The job is a remote job and is open to candidates in USA. Orpine Inc, an Inc 5000 Company, is seeking a Web Content Specialist to execute and scale content within an established content model and governance framework. The role involves close collaboration with various stakeholders to maintain web content across a multi-site environment while ensuring consistency and accessibility standards are met.
Responsibilities
- Develops and scales content using predefined templates, components, and content models
- Translates stakeholder-provided information into clear, concise, and structured web content aligned to brand and UX standards
- Works in close coordination with UX strategists to ensure content aligns with approved page structures, user flows, and design intent
- Partners with OIT to ensure content is implemented correctly within technical constraints, CMS functionality, and system integrations
- Ensures all content meets WCAG 2.1 AA / 2.2 AA accessibility standards, including heading structure, link clarity, and alternative text
- Applies established taxonomy, tagging, and metadata standards to support search and content discoverability
- Partners with Marketing/Communications to ensure content aligns with approved messaging and campaigns
- Supports large-scale content efforts, including site updates, migrations, and content clean-up initiatives
- Reviews and edits content for clarity, consistency, and adherence to content standards
- Identifies gaps, inconsistencies, or risks in content and escalates appropriately, does not redefine structure independently
- Works within defined governance workflows and publishing processes, including approvals and version control
- Maintains content accuracy through ongoing updates and periodic reviews
- Supports training and guidance for distributed content contributors as needed
Skills
- Bachelor's degree in communications, Marketing, English, or related field… or equivalent experience
- 3–5 years of experience in web content publishing, digital content, or CMS-driven environments
- Experience working within a CMS (e.g., WordPress or similar) using structured templates and components
- Strong writing and editing skills with the ability to produce clear, concise, user-focused content
- Experience applying accessibility best practices (WCAG 2.1 AA / 2.2 AA) in content creation
- Familiarity with SEO fundamentals, including metadata, headings, and internal linking
- Familiarity with GEO (Generative Engine Optimization) and/or AIO (AI Optimization) as it relates to improving visibility within AI search engines, Large Language Model (LLM) training datasets, and AI-powered conversational answer engines
- Ability to follow and apply established content standards, taxonomy, and governance models
- Experience working with cross-functional stakeholders, including UX, Marketing, and IT teams, in a structured delivery environment
- Basic experience with HTML and CSS
- Strong attention to detail and ability to manage high-volume content updates across multiple sites
- Experience working with tools such as Figma and Slickplan to interpret page structures, workflows, and content organization
- Experience working in higher education or similarly complex, decentralized organizations preferred
Company Overview